Product management & innovation consultant with 8+ years experience. Proven track-record in improving digital products and solving user problems for industry leading companies: Wolters Kluwer, Rabobank Valtech, Shell and more.
My expertise is in delivering results such as improved product conversion and NPS through better UX and a simple-to-follow product strategy. I also train the product team to become more user-focussed.
My focus is always on a good understanding of the user and their problems. This is crucial in developing a great product (i.e. a solution to the problem). I can help you on this journey from beginning to end.
Product management & Innovation
Rabobank Personal Banking App
Led a workshop for an innovation team to analyse new sustainability propositions for their personal baking app
Roosendaal: Optimising Service to entrepreneurs
The municipality was looking for an engaging way to improve their service to local business owners. We designed a canvas to gather the problems they were facing, and during a pressure cooker with the local businesses gathered as much information as possible.
WoltersKluwer
Spent 5 years consulting different parts of the company on possible new product offerings, and product improvement strategies (workshops, user research, problem-solving etc). Spent 2 years as a product manager transforming the UX of one of their products and the supporting teams.
Municipality of Roosendaal
I designed and lead a workshop where we analysed each individual step that leads to littering and ideated on the whole process. Together, we created over 100 great ideas on how to minimize trash on the streets.